Schedule


11:30 to 18:45 Registration Open
Exhibition Space, Level 3
Sponsored by
12:00 to 18:45 Sponsors Marketplace Open
Exhibition Space, Level 3
12:00 to 13:00 Networking Lunch
Exhibition Space, Level 3
Sponsored by
12:30 to 13:45 Magento Cloud Commerce: Interact with Your Customers at Digital Speed
Grand Ballroom A, Level 3
Magento Enterprise Cloud Edition grows with your business as you expand into new channels or new regions. You can have confidence that your store is “always on” for your customer so that you can focus on building innovative and creative experiences. Learn how leading fashion retailer Oliver Sweeney and their solution integration partner Redbox Digital tapped Magento to help them to grow their business and delight their customers.

Moderator: Doug McIver, Sr. Director of Product Management, Magento Commerce
Alex Barbier, Digital Marketing Director, Oliver Sweeney
Jonty Sutton, Founder & CEO, Redbox Digital

12:30 to 13:45 Applying Design Thinking for Your Website
Room 5, Level 4
Applying Design Thinking can help optimize your website. This session will discuss how design thinking was applied when redesigning Magento 2 and key learnings you can put to use for your website

Eric Erway, User Experience Design Manager, Magento Commerce
14:00 to 15:00 General Session I
Grand Ballroom A, Level 3
15:00 to 15:30 Refreshment & Networking Break I
Exhibition Space, Level 3
Sponsored by
15:30 to 16:00 Breakout Session I
Business Track
Grand Ballroom A, Level 3
M2 in the Making: Monash University’s Commerce Goes Future Forward
Moderator: Andy Barker, Sr. Director of Growth & Strategy – Global Payments, Magento Commerce
Simon Banks, Head of Enterprise Strategic Partnerships, PayPal Australia
Joel Chibert, Director of Research & Revenue Accounting Services, Monash University
James Horne, Director, Balance Internet


Technology Track
Grand Ballroom B, Level 3
Facebook Chat: A Case Study for Asynchronous Processing
Eugene Tulika, Magento 2 Architect, Magento Commerce


Magento Best Practices Track
Room 5, Level 4
Data-Driven Commerce: Analytics Strategy for Growing Merchants
Moderator: Robert Moore, Head of Magento Analytics, Magento Commerce
Alexandra Mills, CEO of Product, Lux Group
Armin Nehzat, Digital Services Specialist, Nestle S.A

16:15 to 16:45 Breakout Session II

Business Track
Grand Ballroom A, Level 3
Email Marketing for eCommerce
Tony Simon, Strategic Partnerships, MailChimp


Technology Track
Grand Ballroom B, Level 3
Maintenance is Dead! A Path to a New Paradigm
Ali Hashmi, Director, Express Commerce


Magento Best Practices Track
Room 5, Level 4
Must Win Moments: How Commerce Enabled Experiences Drive Loyalty, Value and Growth
Nick Hull, Strategic Accounts & Partnerships, eWave

16:45 to 17:15 Refreshment & Networking Break II
Exhibition Space, Level 3
Sponsored by
17:00 to 19:00 Solution, Technology & Hosting Partner Meeting (By Invitation Only)
Room 5, Level 4
17:15 to 18:00 The Modern OMS: Challenging the Status Quo
Grand Ballroom A, Level 3
Not too long ago, an Order Management System was an unappreciated, nebulous, back-office piece of software and now is it considered a top strategic asset enabling business growth and expansion. Learn how an OMS can reduce acute and latent pains and enable merchants to compete, win and grow faster and more efficiently than their competitors.

Michael Sonier, Head of Omnichannel Products, Magento Commerce

17:15 to 18:00 The Analytics Playbook of High-Growth Merchants
Grand Ballroom B, Level 3
What do high-growth digital merchants all have in common? They know their data inside and out. Robert Moore, Head of Magento Analytics, will share exclusive benchmarking data that dissects the impressive performance of the fastest-growing online retailers. Attendees will then learn how to benchmark their own efforts against these top-performing companies in a live demo of Magento’s newly-acquired analytics platform, Magneto Analytics.

Robert Moore, Head of Magento Analytics, Magento Commerce

18:00 to 18:45 Cocktails & Networking Reception
Exhibition Space, Level 3
19:00 to 22:00 Opening Night Networking Event
Sponsored by
Café Del Mar
Rooftop Terrace, Cockle Bay Wharf
35 Wheat Rd
Sydney NSW 2000


8:00 to 15:00 Registration Open
Exhibition Space, Level 3
Sponsored by
8:00 to 17:00 Sponsor Marketplace Open
Exhibition Space, Level 3
8:00 to 9:00 Networking Breakfast
Exhibition Space, Level 3
Sponsored by
9:00 to 9:30 Solutions Spotlight
Grand Ballroom A, Level 3
Solutions Spotlight is an interactive session in which pre-selected sponsor participants will present an elevator pitch about their product or services. The purpose, usability, target audience and business impact of the product or service will all be examined in this fast-paced session.
9:45 to 11:00 Supercharge your Magento Site Experience
Grand Ballroom A, Level 3
Successful commerce experiences don’t happen by accident — they are carefully planned and executed. From the moment a visitor arrives, it is essential to welcome them in context and with the right brand voice to ensure a positive experience. Join Peter and Errol as they demonstrate how the recently announced integration between Magento and Adobe’s Experience Manager (AEM) solution can help you transform customer experiences by responding to the needs of increasingly demanding shoppers and supercharging your Magento site with rich shopping experiences that adapt to the consumer in the context of their journey and moments of truth.


Errol Denger, Director of Commerce, Adobe
Peter Sheldon, Vice President of Strategy, Magento Commerce

9:45 to 11:00 Magento 2 Technical Deep Dive
Grand Ballroom B, Level 3
Calling all front-end developers, back-end developers, and technical executives: Delve into Magento 2 technical topics with our Magento Engineering Team experts.


Magento 2 Request Processing Flow
As a web application, Magento 2’s web request processing flow is similar to all other web framework flows, but offers more extension points to third-party developers. In this session, we will walk through a web request path in the Magento 2 application, from index.php to browser JS application, and will look at extension points available on that path.

Eugene Tulika, M2 Architect, Magento Commerce


Improving the Magento 2 Developer Experience
An overview of recent and future improvements in the day-to-day experience of developers working with Magento 2.

Alan Kent, Magento Chief Architect, Magento Commerce

9:45 to 11:00 Merchant to Merchant (By Invitation Only)
Room 5, Level 4
11:00 to 11:30 Refreshment & Networking Break III
Exhibition Space, Level 3
Sponsored by
11:30 to 12:00 Breakout Session III
Business Track
Grand Ballroom A, Level 3
Spend Less, Make More: 5 Ways to Boost Online Sales While Lowering Ad Spend
Howard Rybko, CEO, Syncrony


Technology Track
Grand Ballroom B, Level 3
Magento 2 Technical Directions
Alan Kent, Magento Chief Architect, Magento Commerce


Magento Best Practices Track
Room 5, Level 4
Magento 2 Merchant Perspectives
Moderator: Shannon Hane, Product Marketing Director, Magento Commerce
Thomas Dodd, eCommerce Manager, 99 Bikes
Peter Ratcliffe, Head of Digital, The Retail Apparel Group
Avi Pollak, Operations Manager, Pearson’s Florist

12:00 to 13:00 Networking Lunch
Exhibition Space, Level 3
Sponsored by
13:00 to 13:30 Breakout Session IV
Business Track
Grand Ballroom A, Level 3
Making a Murderer: Why Friction is the Biggest Conversion Killer
Jase Clamp, Head of Product, Temando


Technology Track
Grand Ballroom B, Level 3
Why Payments Matter Now More Than Ever
Andy Barker, Senior Director of Growth & Strategy – Global Payments, Magento Commerce
Philipp Barthold, VP of Omnichannel Technology, Magento Commerce


Magento Best Practices Track
Room 5, Level 4
The World of Personalization from Experiences to Customers to Products
Moderator: Bob Meixner, Head of Solutions Consulting – North America, Magento Commerce
Mark Binns, Digital Marketing Manager, Acidgreen
Karthik Chidambaram, Founder & CEO, DCKAP
Osric Powell, Sales Director, Australia, Barilliance

13:30 to 13:45 Refreshment & Networking Break IV
Exhibition Space, Level 3
Sponsored by
13:45 to 14:45 Manage Campaigns Like a Rock Star with Content Staging & Preview
Grand Ballroom B, Level 3
An in-depth look at Magento’s hottest new feature: Content Staging and Preview. See how Content Staging and Preview revolutionizes the way you manage and merchandise your site to drive sales growth.

Paul Boisvert, VP of Product Management, Magento Commerce
Bob Meixner, Head of Solutions Consulting – North America, Magento Commerce

13:45 to 14:45 Magento Marketplace and Xcelerate Technology Partner Program Overview
Room 5, Level 4
Magento Marketplace offers merchants a curated user experience for greater discovery of high-quality products and services. The Marketplace leverages the Magento platform to provide a full-featured app store with integrated payments, analytics and the tools and marketing support for greater monetization of developer app businesses. This session will walk developers and merchants through the Marketplace experience, including updates made since the launch, and will also cover any updates for the Xcelerate Partner Program. This session will also include a panel with key insights provided by a top Marketplace developer and solution partner.

Bhavin Rawal, Head of Magento Marketplace and Technology Partnerships, Magento Commerce
Karthik Chidambaram, Founder & CEO, DCKAP
Sean Pieres, Director, MindArc

15:00 to 16:00 General Session II
Grand Ballroom A, Level 3
16:00 to 16:45 Cocktails & Networking Reception
Exhibition Space, Level 3
Sponsored by