Schedule

Agenda is subject to change


11:30 to 19:00 Registration
Exhibition Space, Level 3
Sponsored by
12:00 to 13:00 Commerce Conversations
Grand Ballroom B, Level 3
Commerce Conversations is designed to promote networking and collaboration among MagentoLive Australia attendees by facilitating the exploration of various commerce related topics through small group discussions. Participants will share their knowledge and ideas and will hear how others are handling common challenges and innovating in the world of commerce.
12:00 to 18:30 Sponsor Marketplace Opens
Exhibition Space, Level 3
12:30 to 13:30 Networking Lunch
Exhibition Space, Level 3
Sponsored by
13:00 to 14:00 Commerce Conversations
Grand Ballroom B, Level 3
Commerce Conversations is designed to promote networking and collaboration among MagentoLive Australia attendees by facilitating the exploration of various commerce related topics through small group discussions. Participants will share their knowledge and ideas and will hear how others are handling common challenges and innovating in the world of commerce.
13:00 to 14:00 Sales Tools for Magento Partners (By Invitation Only)
Room 5, Level 4
14:00 to 15:00 General Session I
Grand Ballroom A, Level 3

15:00 to 15:30 Refreshment & Networking Break I
Exhibition Space, Level 3
Sponsored by
15:30 to 16:00 Breakout Session I


Online Growth Track
Post Launch Success: Building the Right Team and Processes
Grand Ballroom A, Level 3
Karthik Chidambaram, Founder & CEO, DCKAP
Bart Jensen, VP of Client Services & Consulting, DCKAP


Business Success Track
The Fundamentals to PCI DSS Compliance: Learning Common Business Practices to Ensure Security
Grand Ballroom B, Level 3
Jerry Eadeh, VP of Channel Sales, Nexcess


eCommerce Strategy Track
Keeping the Connection: Automated Messages and the Multi-Device Shopper
Room 5, Level 4
Jim Davidson, Head of Research, Bronto Software

16:00 to 16:15 Networking Break
16:15 to 16:45 Breakout Session II

Online Growth Track
Cracking the Algorithm Code: Optimizing Magento for Organic Rankings
Grand Ballroom A, Level 3
Mark Binns, Digital Marketing Manager, acidgreen


Business Success Track
The True Cost of Poor Performance
Grand Ballroom B, Level 3
Jay Smith, Founder & CTO, Lagrange Systems


eCommerce Strategy Track
Making Healthy Choices for Your Performance: Insights from Just Organic
Room 5, Level 4
Colin Clapp, Business Director, Just Organic

16:45 to 17:15 Refreshment & Networking Break II
Exhibition Space, Level 3
17:15 to 18:30 What to Expect from Magento 2.0: Merchant & System Integrators Perspectives
Grand Ballroom A, Level 3
Hear first hand from two Magento 2.0 Beta Merchants and their SI partners about their Magento 2.0 journey. In this session you will learn about: key improvements in Magento 2.0, how to prepare for a Magento 2.0 project, important considerations for moving to Magento 2.0, and favorite resources to aid your transition.”
Moderator: Paul Boisvert, VP of Product Management, Magento
Ash Howard, Director, Popcultcha
Ralf Lieser, Head of Quality Management, netz98 new media GmbH
Alisson Oldoni, Head of Development, Netstarter
Theo Smallbone, Co-Founder & Creative Director, Venroy
Mal Williams, Director, Balance Internet

17:15 to 18:30 Magento Developer’s Solution Battle (RSVP Requested)
Room 5, Level 4
Join forces in groups with your Magento technology peers to compete head to head against each other in architecting the ultimate Magento solution. Groups will be posed with the unique and difficult challenges faced by the Luma Brands and the technologists with the best overall solutions will be crowned The Ultimate Magento Solutioneers!
19:00 to 23:00 Opening Night Networking Event
Café Del Mar
Cockle Bay Wharf / Roof Top Terrace
Sydney, Australia 2000

Sponsored by


8:00 to 9:00 Registration & Breakfast
Exhibition Space, Level 3
Sponsored by
8:00 to 16:00 Sponsor Marketplace Open
Exhibition Space, Level 3
9:00 to 9:30 Pitchfest
Grand Ballroom A, Level 3
Pitchfest is an interactive session in which pre-selected sponsor participants will present an elevator pitch about their product or technology to the MagentoLive Australia audience. The product’s purpose, usability, target audience and business impact will all be examined in this fast-paced session.

9:30 to 10:45 Magento 2.0 Technical Deep Dive
Grand Ballroom B, Level 3
This special program will feature several technical topics related to Magento. The session is suitable for front-end developers, back-end developers, and technical executives.
Alan Kent, Magento Chief Architect, Magento
Max Yekaterynenko, Director, Head of Magento 2.0 Development, Magento

9:30 to 11:00 Merchant to Merchant (By Invitation Only)
Room 5, Level 4
9:45 to 10:30 Startup Success
Grand Ballroom A, Level 3
What makes or breaks a startup’s success? Successful startups share how they became breakout businesses. Whether you’re part of an enterprise-level company or considering launching a startup yourself, discover how to incorporate entrepreneurial insights into action.
Moderator: Mark Lenhard, Senior VP of Strategy & Growth, Magento
Ignacio de Paula, CEO, ebizmarts
Dean Jones, Co-Founder & CEO, GlamCorner
Leon Saliba, Managing Director, Spares Box

10:45 to 11:15 Refreshment & Networking Break III
Exhibition Space, Level 3
11:15 to 11:45 Breakout Session III

Online Growth Track
Fashion: Strategies for Successful Customer Engagement & Business Growth
Grand Ballroom A, Level 3
Moderator: Robert Johnson, Sr. Customer Success Manager, Magento
Deborah Papazoglu, Head of Digital, TopShop & Gluestore
Sean Venturi, Co-Founder & Director, Venroy
Gabrielle Wakeman, Head of Digital, CAMILLA Australia


Technology Insights Track
Digital Mind Reading: The Next Generation of Search
Grand Ballroom B, Level 3
Nilay Oza, Founder & CEO, Klevu


eCommerce Strategy Track
Marketing Metrics Matter: Beyond the Essentials
Room 5, Level 4
Tink Taylor, Co-Founder & President, dotmailer

11:45 to 12:00 Networking Break
12:00 to 12:30 Breakout Session IV

Online Growth Track
Exploring the Asian Frontier: Maximizing the Return on Your Investment
Grand Ballroom A, Level 3
Timothy Lee, VP of Global Strategy & Head of China, SingPost Commerce


Technology Insights Track
Focusing on Fundamentals: Successfully Launching a Magento Enterprise Edition Site
Grand Ballroom B, Level 3
Thai Son, Partner, SmartOSC
Dirk Bellman, Applications Manager – Online Systems, Australian Pharmaceutical Industries


eCommerce Strategy Track
Gaining Competitive Advantage: Inserting a Technologist onto Your Board
Room 5, Level 4
Rania Awad, GM eCommerce & IT, Pharmacy 4 Less

12:30 to 13:30 Networking Lunch
Exhibition Space, Level 3
Sponsored by
13:30 to 15:00 General Session II
Grand Ballroom A, Level 3

15:00 to 15:30 Refreshment & Networking Break IV
Exhibition Space, Level 3
15:00 to 18:00 Customer Driven Innovation Workshop (By Invitation Only)
From Guesswork to Insight-Driven Design: How User Research Can Transform Your Online Store
Grand Ballroom B, Level 3

Understanding your customers is critical to building a successful online store. In this workshop, you’ll learn how to leverage Design Thinking techniques to interview users, plan & conduct a usability test, and analyze the data. The insights you learn from testing your store with users can improve conversion, reduce cart abandonment, and increase repeat purchases. Learn the secrets about customers that your competitors are missing!
15:00 to 18:00 Solution, Technology & Hosting Partner Meeting (By Invitation Only)
Room 5, Level 4
15:30 to 17:00 Magento U: Magento 2.0 Store Management (RSVP Requested)
Grand Ballroom A, Level 3
In this course we will introduce you to the new Magento 2 platform. We will start with a tour of the Admin and point out some key differences between Magento 1 and Magento 2 as we go. We will also take a look at some key new features of the platform including: Admin Grids, Product Creation and Checkout.
Steve Kukla, Magento Certified Solution Specialist, Magento