Schedule


9:00 to 11:00 eBay Inc. System Integrator Training (English)
München
Bert Baumann, Technical Consultant, PayPal SE
Scot Hamilton, Director of Software Development, eBay Inc.
11:30 to 18:00 Customer Driven Innovation: A Workshop in Design Thinking and Learning (English)
München
Mary Lan, Design Manager, Magento
16:00 to 18:00 Magento U Seminar – Multisite Planning for Your Magento Stores (English)
Partenkirchen
Ben Marks, Magento Evangelist Community Manager, Magento
16:00 to 18:30 Solution Partner Meeting (By Invitation only. RSVP required)
Garmisch
19:00 to 23:00

Opening Evening Networking Event
Rilano No. 6
Ottostraße 6, 80333 Munich, Germany


8:00 to 9:00 Registration & Breakfast
Ballsaal Foyer
9:00 to 10:30 Special Sessions

  • Merchant to Merchant (English and German)
    Partenkirchen

  • Special Developer Session
    Ballsaal B
  • Video

    • PIM Light – Edit 35 Store Views Without Overhead (German)
      Ulf Dammertz, Head of IT, mytheresa.com
      Michael Staroste, Team Leader Shop Technology, mytheresa.com
    • Presentation   

    • Magento 2 Front-end Development: New Features (English)
      Vasiliy Seleznev, Frontend Development Manager, Magento
    • Elena Leonova, Product Manager, Magento

      Presentation   

    • How I Created a Successful Magento Startup (English)
      Alex Podopryhora, MD/Co-Founder, M2E Pro
    • Presentation   

    • Magento Performance Toolkit (English)
      William Harvey, Principal Product Manager, Magento
    • Presentation   

  • Commerce Conversations Forum (English and German)
    München
  • Commerce Conversations is a new program that we are launching at MagentoLive Germany. It is designed to promote networking and collaboration among attendees by facilitating the exploration of various commerce related topics through small group discussions. Participants will share their knowledge and ideas and will hear how others are handling common challenges and innovating in the world of commerce.

10:30 to 11:00 Refreshment Break & Networking
Ballsaal Foyer
Sponsored by   dotsource break
11:00 to 12:00 General Session I (English)
Ballsaal A
Mark Lavelle, Senior Vice President of Product and Strategy, eBay Enterprise
Paul Boisvert, Director of Product Management, Magento
Theres Sterkel, Online Marketing and CRM Manager, HALLHUBER
Bjoern Kraus, CTO and Co-Founder, PHOENIX MEDIA GmbH
Brent Peters, CTO, eBay Enterprise

12:00 to 13:15 Networking Lunch
Ballsaal Foyer
13:15 to 14:15 Breakout I

Business Forum Track
Ballsaal A
Video
An Exclusive Look Behind the Scenes of HALLHUBER.com (German)
Bjoern Kraus, CTO and Co-Founder, PHOENIX MEDIA GmbH
Marc Schuermann, Director Sales, PHOENIX MEDIA GmbH
Presentation


Magento as a B2B eCommerce Solution for Burger King (German)
Tim Hahn, Managing Director, netz98
Ralf Lieser, Technical eCommerce Consultant, netz98
Presentation   


Best Practices Track
Ballsaal B
Beyond the Curve, Staying Ahead of your Customer’s Journey (English)
Sebastian Gutierrez, Senior Project Manager, eBay Enterprise
Richard Bettinson, Senior Digital Media Strategist, eBay Enterprise
Presentation   Video

PayPal A/B-Testing Results, Recommendations and Best Practices (German)
Bert Baumann, Technical Consultant, PayPal SE
Presentation   Video


Marketing Track
Partenkirchen
eCommerce Optimization – A Holistic Process for More Conversions (English)
Matt Althauser, General Manager EMEA, Optimizely
Presentation   Video

The Importance of Outstanding Creative in Maximizing Conversion (English)
Simon Bell, Managing Director, Diligent Commerce
Dana-Li Evers, Project Manager Online Store, 14 oz.
Presentation   Video


Technical Track
Garmisch
Software-Quality in eCommerce Projects (English)
Tobias Zander, CTO, Sitewards
Presentation   Video

The Magento Project: Aligning Customer Expectations (English)
Brent Peterson, Chief Magento Evangelist, Wagento Creative LLC
Presentation   Video

14:15 to 14:30 Refreshment Break & Networking
Ballsaal Foyer
Sponsored by   regalsprecher break2
14:30 to 15:30 General Session II (German)
Ballsaal A
Michael Kliger, Vice President, International, eBay Enterprise
Andreas Lippert, Senior Director of Merchant Development, eBay Germany
Dr. Kai Hudetz, Managing Director, IfH Institut für Handelsforschung GmbH
Video
15:30 to 15:45 Refreshment Break & Networking
Ballsaal Foyer
15:45 to 16:45 Breakout II

Business Forum Track
Ballsaal A
Customer Stories (German)
Video
Executive Interview
Jens Riewenherm, Managing Director, mytheresa.com
Michael Kliger, Vice President, International, eBay Enterprise


B2B Use Case of a Wholesale Merchant
Igepa Case Study
Stefan Willkommer, CTO and Co-Founder, TechDivision GmbH
Thomas Kalteis, Certified Scrum Product Owner, TechDivision GmbH
Presentation

B2B eCommerce Challenges in Manufacturer/Wholesale/Dealer Environments
Senatorglobal.com Case Study
Jochen Breunig, Consulting Director, Sitewards GmbH
Presentation   


Best Practices Track
Ballsaal B
Responsive Design – A New Approach to Implementing an eCommerce Project (German)
Markus Neumann, CEO, mediawave
Presentation   Video

International Expansion and Responsive Redesign of High-Fashion Label BOGNER (German)
Sebastian Wernhöfer, CTO, Mzentrale GmbH & Co KG
Presentation   Video


Marketing Track
Partenkirchen
Content Driven eCommerce – The Next Big Thing (German)
Josef Willkommer, CEO, TechDivision
Presentation   

Making Customers Happy (German)
Stefan Jørgensen, CEO, Itembase, Inc
Presentation   Video


Technical Track
Garmisch
Scalable and Highly Available Data in Magento (English)
Alistair Stead, CTO, Session Digital
Presentation   Video

Hacking Magento: Creating an HTML5 Canvas Customizer on Magento Bundles (English)
Phillip Jackson, Senior Interactive Programmer, Something Digital
Presentation   Video

16:45 to 17:00 Refreshment Break & Networking
Ballsaal Foyer
17:00 to 18:00 Breakout III


Best Practices Track
Ballsaal B
International Fraud Protection in the Diversified European Market (German)
Jan P. Otto, CFO, Arvato
Presentation   Video

B2B eCommerce 2020 (English)
Rogier Hosman, CMO, Youwe BV
Video


Marketing Track
Partenkirchen
Connected E-Mail Marketing in 2014 (German)
Herbert Hohn, Enterprise Sales Manager, Inxmail GmbH
Presentation   Video

Win New Online Customers and Build Relationships with a Direct to Consumer Business Model (English)
Client Example: HEAD.com
Boris Lokschin, eCommerce Business and Delivery Manager, CGI
Sarah Schachenhofer, Product Manager, HEAD
Presentation   Video


Technical Track
Garmisch
Magento 2 Overview (English)
Paul Boisvert, Director of Product Management, Magento
Nikolay Babiy, Software Development Manager, Magento
Presentation   Video

18:00 to 19:00 Cocktails & Networking
Ballsaal Foyer
19:00 to 20:30 Solution Partner Dinner & Wrap Up Meeting (By Invitation only. RSVP required)