15:00 to 16:00 Industry Partner Meeting (English)
16:00 to 17:30 Solution Partner Meeting (English)
19:00 to 23:00

Networking Evening Event

Rilano No. 6
            Ottostraße 6, 80333 München

08:00 to 09:00 Registration & Breakfast sponsored by
          Ballsaal Foyer
09:00 to 10:30 Merchant to Merchant Session (German) (By Invitation only. RSVP required)
09:00 to 10:30 Special Developer Session (English)
Ballsaal B

Magento Composer Installer
Daniel Fahlke, Independent Developer

Apache Solr in Magento Enterprise
David Manners, Senior Software Architect, Sitewards
Tobias Zander, CTO adn Partner, Sitewards

Magento Performance Testing
Ted Pietrzak, Director of Development, Magento

M2E Use Cases and Benefits
Stephan Kalverkamp, Manager Agency Partner Development, ebay inc Partnership Group
Alex Podopryhora, Co-Founder, M2E

09:00 to 10:30 Magento U Seminar (German)

SEO for Magento
This Magento U course will teach Magento merchants the core concepts of on-page search engine optimization and how to leverage the Magento platform to make full use of on-page SEO strategies.
Vinai Kopp, Manager of Developer Education, Magento

09:00 to 10:30 Business Session

Increasing Click Through Rates from Organic Search (English)
In an increasingly competitive search marketing environment, just getting ranked is no longer sufficient to drive traffic to your site. In this session you’ll learn how to optimize your organic search results to generate the greatest number of clicks possible.
Danny Essner, Head of Merchant Marketing, Magento

Omni-Channel Solutions for Magento Merchants (German)
Frank Logen, Head of Sales & Business Development Western Europe, eBay Enterprise

10:30 to 11:00 Refreshment & Networking Break I sponsored by
Balsaal Foyer
11:00 to 12:30 General Session I
Ballsaal A
Roy Rubin, Co-Founder and COO, Magento (English)
Jimmy Duvall, Head of Product, Magento (English)
Matthias Setzer, Senior Director Merchant Services, eBay Inc./PayPal Deutschland (German)
12:30 to 13:45 Networking Lunch
         Ballsaal Foyer
13:45 to 14:30 Breakout I


eCommerce Success: Going Global (German)
Ballsaal B
How MyTheresa accomplished international expansion.
Ulf Dammertz, Head of IT, Mytheresa
Michael Staroste, Lead Software Engineer, Mytheresa
Dr. Thomas Müller, Managing Director, Mytheresa


eCommerce Success: Hybrid Hosting: Best Practices in Managing Daily Traffic and Peak Spikes (English)
Simon Abrahams, Head of Market Strategy and Insight, Rackspace


Mobile: The Nuts and Bolts of Going Mobile (English)
A technical presentation on what you need to know about making an established website Mobile Ready, or building a new mobile site.
Tim Bezhashvyly, Magento Team Lead, Jarlssen GmbH

14:30 to 14:45 Refreshment & Networking Break II sponsored by
           Ballsaal Foyer
14:45 to 15:30 Breakout II


Conversion Marketing: Checkout Optimization for Increased Sales (English)
Ballsaal B
Address consumer fears and barriers to transaction completion by improving the User Experience of your payment and checkout.
Noam Inbar, VP of Business Development, Zooz


eCommerce Best Practices: Commerce Revolution (German)
eBay as innovation partner for commerce (Session Summary)
Nick Maerlender, Head of Merchant Acquisition, eBay


eCommerce Success: Scaling Your Online Store (German)
How grew into a successful multichannel retailer.
Bjoern Kraus, CTO, Phoenix Media
Marc Schuermann, Director of Sales, Phoenix Media
Danny Wardow, CEO,


Mobile: The Mobile Landscape: Which Solution is Right for You? (German)
A presentation about choices in Mobile Technology, covering Native Apps, HTML 5 and Responsive Design.
Kai-Thomas Krause, COO & Co-Founder, CouchCommerce GmbH

15:30 to 16:00 Refreshment Break & Networking III
           Ballsaal Foyer
16:00 to 16:45 Breakout III


Conversion Marketing: Brand Communication Strategies (German)
Effective Management of Brand Communication Strategy for eCommerce Sites.
Holger Tautz, Head of Performance Marketing, Votum
Kathe Fischer, Social Media Manager, Votum


eCommerce Best Practices: PayPal & BillSAFE (German)
Performance and growth through innovation and technology
Stephan Kalverkamp, Manager Agency Business Development, ebay inc Partnership Group

eCommerce Success: Managing Complex Catalogues (German)
How makes kids dreams come true.
Josef Willkommer, Co-Founder & CEO, Techdivision GmbH


Mobile: Deep Dive into Responsive Design (German)
Ballsaal B
The benefits of developing responsive design and how to do it right.
Michael Türk, Head of eCommerce, Flagbit
Sabrina Toth, Research Assistant, Flagbit

16:45 to 17:00 Refreshment Break & Networking IV sponsored by
           Ballsaal Foyer
17:00 to 18:00 General Session II (English)
Ballsaal A
Making the Most of the Digital and Mobile Disruptions
Thomas Husson, Vice President and Principle Analyst, Forrester
18:00 to 19:00 Cocktails & Networking sponsored by
           Ballsaal Foyer