Schedule

Agenda is subject to change

11:00 – 18:45 Sponsors Marketplace Open
Westminster 4 & Foyer, Level -3
11:00 – 19:00 Registration Open
Westminster Foyer, Level -3
12:00 – 13:00 Networking Lunch
Westminster 4 & Foyer, Level -3
12:30 – 13:45 OMS is an Omnichannel Imperative
Plaza 3, Level -1
Learn how merchants are using Order Management to find omnichannel success. In this session, Michael Sonier will discuss two key OMS use cases: engage anywhere and fulfill anywhere. Michael will show how merchants are using single system of record to engage across all touchpoints and geographies. And you’ll discover how programs like Click-and-Collect, Ship-From-Store, and Ship-To-Store can have double-digit growth impact on your business.

Michael Sonier, Head of Omnichannel Products, Magento Commerce
12:30 – 13:45 Design Thinking: Focus on User Research and Prototyping
Plaza 5, Level -1
This workshop covers the basics of the Design Thinking process used at Magento with a focus on research and prototyping. Learn how to build and test ideas quickly to deliver great customer experiences and improve your business results. This session will provide case studies from Magento and several design activities to help illustrate this process.

Eric Erway, Sr. UX Manager, Magento Commerce
Guliz Sicotte, Director of Product Design, Magento Commerce
12:30 – 13:45 Understanding the Total Cost to Upgrade on Magento
Plaza 11, Level -1
Evaluating total cost and effort to upgrade an eCommerce platform is an important consideration for retailers. In this session, you will gain insights into the comprehensive research findings conducted by Magento, based on real-world client implementations. Hear directly from Magento merchants about how to best approach a project, minimize risks and upfront costs, and maximize your return on investment.

Craig Peasley, Sr. Director of Product Marketing, Magento Commerce
Alex Barbier, Director of Digital Marketing, Oliver Sweeney
Rod Forsythe, Sr. Consultant, FitForCommerce
14:00 – 15:00 General Session I
Westminster 2, Level -3
15:00 – 15:30 Refreshment & Networking Break I
Westminster 4 & Foyer, Level -3
15:30 – 16:00 Breakout Session I
Business Track
Westminster 2, Level -3
The Story about Selling the Unicorn
Nobody could imagine that Ritter Sport would become the most frequented Magento shop in Europe ever during their launch. At the end of last year, Ritter Sport invented the Ritter Sport Unicorn Chocolate as a limited Edition and decided to sell it exclusively through their Magento Online Platform. This talk will showcase what happened during this incredible event and how the infrastructure was created and modified to support Ritter Sport selling over 20,000 chocolate bars per minute (over 35 orders per second).
Stefan Willkommer, CEO, Techdivision


Technical Track
Plaza 3, Level -1
Managing Your Magento Migration Expectations
Brent Peterson of Wagento reveals the best practices for a successful Magento 2 migration. This session will include a technical discussion on the top components to consider, analysis, and migration next steps.
Brent Peterson, Chief Magento Evangelist, Wagento


Innovations Track
Plaza 5, Level -1
Building a Growth Culture Using Business Intelligence & AB Testing
This talk was inspired by the many times I have to walk our customers through what Magento delivers in terms of Google Analytics, Enhanced Ecommerce Tracking, Data Studio, and Google Experiments AB Testing – without needing to do any extra development work. I implement Google Analytics and AB testing now as part of my standard offering to customers, but I am amazed at how little people realise comes out-of-the-box with Magento 2, and how extensive the feature set is. My hope is that, by showing customers what they have already, and teaching them how to use it, they will get extra value from Magento and can grow revenue.
Grant Kemp, Data & Analytics Consultant, Inviqa


Commerce Best Practices Track
Plaza 11, Level -1
Grow Your Business with Multichannel Marketing
Learn how merchants leverage marketing automation and new multichannel features to increase their revenue. Join Magento Enterprise Solution Partner, Gauge Interactive, and Allyson Van Houten, Head of Partner Programs at MailChimp, for a conversation about how merchants built their multichannel program and benefited from Facebook ad campaigns.
Allyson Van Houten, Head of Partner Programs, MailChimp

16:15 – 16:45 Breakout Session II
Business Track
Westminster 2, Level -3
Magento 2 Merchant Perspectives
Moderator: Corentine Rivoire, Strategic Accounts Manager EMEA, Magento Commerce
Moeed Ahmed, Assistant Manager, Digital Business, SS Fashion Resources
Axia Gaiskell-Kendrick, Head of Brand, Osprey London


Technical Track
Plaza 3, Level -1
Remastering Magento 2 Frontend with React & Angular
Magento 2 introduced the concept of frontend/backend separation – Thanks to the easiness of implementation of Magento 2 web services it is possible to move to a reactive programming model based on ReactJS or Angular 2; thus creating a performing, easily customizable, stable frontend layer. This modular frontend might be made of separate components. We will show examples and case studies based on both platforms and discuss best practices.
Riccardo Tempesta, Senior Analyst & Software Architect, Magespecialist


Innovations Track
Plaza 5, Level -1
How Artificial Intelligence Will Change eCommerce by 2020
AI is taking over the world. From driverless cars to Google’s victory in the board game Go, AI is being used everywhere. This session will take an in-depth look at AI in eCommerce today, and how it might be used in the future.
Irina Lam, Head of Sales, Omniconvert


Commerce Best Practices Track
Plaza 11, Level -1
Customer Service, Evolved: A Guide to Keeping Shoppers Happy
Today’s customers have certain expectations for what makes an ideal online shopping experience. When leaving negative reviews or bad mouthing a brand on social media is just a click away, it’s crucial to meet and exceed customer expectations in every eCommerce interaction. What it means to offer good customer service is evolving. We surveyed thousands of consumers to find out what drives them to complain about brands and leave negative feedback. In this talk, we’ll share this research with retailers to let them know the most common areas of customer dissatisfaction, and approaches they can use to deliver the best experience possible across all channels.
Ron Bongo, CEO, Corra
Ryan Leffel, Sr. Director of Retail & Creative Services, Corra

16:45 – 17:15 Refreshment & Networking Break II
Westminster 4 & Foyer, Level -3
17:00 – 19:30 Solution, Technology & Hosting Partner Meeting (By Invitation Only)
Plaza 11, Level -1
17:15 – 18:45 Magento Business Intelligence: The Essential Dashboards of Online Leaders
Westminster 2, Level -3
In this session, Robert Moore of Magento Business Intelligence will walk through the new dashboards included in the new Magento BI Essentials tier. Bob will also explore the most important insights to be gained from each dashboard using a combination of real-world case studies and new, never-before-seen benchmarking data. Join to find out how your business stacks up.

Robert Moore, Head of Magento Business Intelligence, Magento Commerce
17:15 – 18:45 Magento U: Utilizing Marketing Features in Magento 2
Plaza 3, Level -1
Putting together a comprehensive marketing campaign is critical to the success of any online store. In this seminar, you will learn how to leverage the advanced Magento 2 Enterprise Edition features to create such a campaign. Through a series of demonstrations, you will gain a deeper understanding of these features and how to leverage them for your business.

Ben Marks, Evangelist, Magento Commerce
17:15 – 18:45 Commerce Conversations
Plaza 5, Level -1
Commerce Conversations is designed to promote networking and collaboration among MagentoLive UK attendees by facilitating the exploration of various commerce-related topics through small group discussions. Participants will share their knowledge and ideas, and will hear how others are handling common challenges and innovating in the world of commerce.
19:00 – 22:00 Opening Night Networking Event
Tropicana Beach Club
Parker Street, London, WC2B 5PW

8:00 – 15:15 Registration Open
Westminster Foyer, Level -3
8:00 – 17:15 Sponsors Marketplace Open
Westminster 4 & Foyer, Level -3
8:00 – 9:00 Networking Breakfast
Westminster 4 & Foyer, Level -3
Sponsored by
9:00 – 9:30 Solutions Spotlight
Westminster 2, Level -3
Solutions Spotlight is an interactive session in which pre-selected sponsor participants will present an elevator pitch about their product or services. The purpose, usability, target audience and business impact of the product or service will all be examined in this fast-paced session.
9:45 – 11:00 More Than “Getting Paid”: Prioritizing Payment Strategy to Enable Growth
Westminster 2, Level -3
When a business decides to build the best eCommerce experience for their customers, the focus tends to be on the front end, making it as easy as possible to find and add products to the cart and get the products to them as quickly and cheaply as possible. Payments is a critical step in commerce and it tends to be a set-and-forget-it, meaning, if it’s working don’t touch it. In this day and age, payments are a critical component of e commerce and business growth. In this panel, Andy will join two successful merchants and two system integrators to discuss their experience in terms of payment integrations and technologies. They will explore when it is right to start thinking about payments and how they relate to today’s mission-critical topics, such as increasing mobile conversion, globalization, security and how payment platforms of today are about more than simply getting paid.

Moderator: Andy Barker, Sr. Director of Strategy & Growth, Global Payments, Magento Commerce
Matt Parkinson, Managing Director, Gene Commerce
Edward Scott-Finnigan, eCommerce Manager, The Gro Company
Nicholas Weber, Senior Consultant, Inviqa
Mark Wood, CTO, Graze
9:45 – 11:00 Magento Developer Insights
Plaza 3, Level -1
Calling all front-end developers, back-end developers, and technical executives: Delve into Magento 2 technical topics with our Magento Engineering Team experts.

9:45 – 10:20
The New Magento 2.2 Deployment Capabilities & Patterns
The upcoming Magento Digital Commerce 2.2 release includes new features to simplify build processes and automated test pipelines. This presentation will showcase the new features and describe the new deployment strategies for Magento.
Alan Kent, Magento Chief Architect, Magento Commerce

10:25 – 11:00
Magento MSI: Community-Driven Development of Advanced Inventory With the Multiple Sources
All merchants and system integrators want to support management of inventory in different locations. This is an important item on the Magento roadmap, and we invite our community developers to design and develop this feature together with our internal Magento architects. This talk introduces concepts and architecture of the MSI management of the sources, APIs, extension points, integration with shipping and order fulfillment, and algorithms of shipping cost calculation. We will talk in detail about community engagement and how you can participate.
Igor Miniailo, Magento Architect, Magento Commerce
Eugene Tulika, M2 Architect, Magento Commerce

9:45 – 11:00 Merchant to Merchant (By Invitation Only)
Plaza 5, Level -1
9:45 – 11:00 New Integrated Magento B2B Capabilities
Plaza 11, Level -1
Facing an ever accelerating pace of change, B2B companies are looking for solutions to transform their customer experiences. Come experience an in-depth demonstration of the new, integrated Magento B2B functionality, and how it solves real-world challenges. You’ll see core functionality in action, including company accounts, quoting, personalized catalogs and price lists, fast ordering, and more.

Mark Brinton, Sr. Technical Product Manager, Magento Commerce
Marc Wiseler, Head of Solutions Consulting, EMEA, Magento Commerce
11:00 – 11:30 Refreshment & Networking Break III
Westminster 4 & Foyer, Level -3
11:30 – 12:00 Breakout Session III
Business Track
Westminster 2, Level -3
Reflections on Upgrading From Magento 1 to Magento 2: A Merchant Panel Discussion
Employing the right commerce solution is an essential part of achieving and maintaining success in today’s competitive environment. This is why many Magento 1 merchants are evaluating an upgrade to Magento 2. In this focused panel discussion, you will hear directly from merchants and eCommerce leaders as they share their Magento 2 upgrade experiences and insights. We will discuss the process and approach they took during their upgrade, the business impact of moving to Magento 2, and tips for merchants starting their own upgrade planning.
Moderator: Shannon Hane, Product Marketing Director, Magento Commerce
Steven King, Head of Technology, Kurt Geiger
Mark Purdy, Head of Digital, Tom Dixon


Technical Track
Plaza 3, Level -1
Monitoring Your Cache Effectiveness in Magento 2
The Full Page Cache in Magento 2 uses Varnish and is an essential element to empower a performant and scalable solution. But how effective is this cache on your site? It is not always that easy to understand or see, I will discuss approaches to obtain relevant data, and methods to process this into meaningful and actionable information.
Tony Brown, Technical Director, Space 48


Innovations Track
Plaza 5, Level -1
Driving Innovation in the Mobile Experience
For your merchants, mobile experiences are more important than ever. At the same time, we are on the verge of a major technology shift that could significantly effect your business. Learn about the latest process and technology innovations available to help you get ahead in a crowded market. Join this discussion with award-winning experts from the Magento ecosystem, experts who build these new products and help merchants every day.
Moderator: Eric Erway, Sr. UX Manager, Magento Commerce
John Fitchett, Managing Director UK & Europe, ebizmarts POS
Jamie Huskisson, Head of Client Services & Founder, JH
David Smallwood, Head of Strategic Merchant Acquisitions, PayPal UK
Eelco van Wijk, CCO, JMango360


Commerce Best Practices Track
Plaza 11, Level -1
The Importance of Establishing Trust in Connected Commerce
Trust has always been at the heart of commerce, but the digital environment we live and trade in is pushing the boundaries of our trust. We’re adopting disruptive new ways of living that offer more benefits and convenience.
Ashley Hubbard, eCommerce Manager, Grenson
Karen Pepper, Head of Amazon Pay UK, Amazon Pay

12:00 – 13:00 Networking Lunch
Westminster 4 & Foyer, Level -3
13:00 – 13:30 Breakout Session IV
Business Track
Westminster 2, Level -3
The Uberification of the Online Shopping Experience is Upon Us
Join David Aponovich, Senior Director of Product Marketing for Acquia and Peter Sheldon, VP Strategy for Magento as they explore what the future of the online shopping experience will look like in 2020
David Aponovich, Sr. Director, Digital Experience, Acquia
Peter Sheldon, VP of Strategy, Magento Commerce


Technical Track
Plaza 3, Level -1
Code Design and Best Practices for Magento 2 Using Plugins
This session will provide an overview of the Plugin system within Magento2 which allows for the Single Responsibility principle to be achieved by developers.
Douglas Radburn, Sr. Magento Developer, Pinpoint Designs


Innovations Track
Plaza 5, Level -1
Open Source Innovations in Commerce
Discover the latest open source efforts the Magento Community are contributing to commerce. In this session, you’ll learn how these efforts help deliver a more refined and technologically intuitive website to customers.
Ben Marks, Evangelist, Magento Commerce


Commerce Best Practices Track
Plaza 11, Level -1
Treat Your Customers as Individuals. Not as Part of a Crowd.
Advanced personalisation is a critical component of an effective commerce marketing strategy. Your success depends on identifying your customers’ preferences and communicating with them in real time and on a personal level. Find out what hyper-personalisation technologies and strategies exist today. And hear how top brands use marketing automation technology to deliver a more personal customer experience. Get key take-aways—whether you’re testing your first personalised campaign or using an advanced product recommendation tool.
Brandon Wilkins, General Manager – Europe, Oracle + Bronto

13:45 –14:15 Delivering on B2B Buyer Expectations
Plaza 11, Level -1
As B2B buyers look to build customer loyalty and grow sales, offering convenience and efficiency become critical drivers of B2B purchase decisions. In fact, 38% of buyers are purchasing online for greater convenience and 22% for greater efficiency according to a recent Forrester report. Meanwhile, having the most credible source of product information and an easy-to-use site drives where B2B buyers complete their purchase. Hear directly from leading B2B merchants about how they’re delivering on these and many other B2B buyer expectations.

Moderator: Shannon Hane, Product Marketing Director, Magento Commerce
James Billington, Consultant, Unipart Autostore
Tobias Kiesel, Project Manager, Riese & Mueller
13:45 – 14:45 The Evolution of Hosting and What’s Next in Cloud Architecture
Westminster 2, Level -3

Josh Ward, VP of Global Sales, Nexcess
13:45 – 14:45 Turn Shipping Into a Profit Machine
Plaza 3, Level -1
Shipping is the not-so-secret weapon of eCommerce powerhouses: Great shipping equals great sales. With a full end-to-end, multi-carrier shipping and fulfillment solution, you can compete and grow in this ever-changing world of commerce. Learn how Magento Shipping combines intelligent automation capabilities, instant access to global carrier networks while removing complications of cross border trading, and seamless integration into Magento administration tools to help merchants accelerate revenue growth and boost business efficiency.

Paul Boisvert, VP of Product Management, Magento Commerce
Gerry McGowan, Head of Shipping & Logistics, Magento Commerce
13:45 – 14:45 DevExchange
Plaza 5, Level -1
Calling all developers. DevExchange is your chance to discuss key developer topics and learn how your peers are tackling the same challenges.
Sherrie Rohde, Community Manager, Magento Commerce
14:45 – 15:15 Refreshment & Networking Break IV
Westminster 4 & Foyer, Level -3
15:15 – 16:30 General Session II
Westminster 2, Level -3
16:30 to 17:15 Cocktails & Networking Reception
Westminster 4 & Foyer, Level -3
Sponsored by